THREE UK - Brand Evolution and Experience Vision

The Challenge

Increase online sales and reduce the number of support calls and in-store visits, by changing the online shop experience, adding features and integration of personalisation.

Build upon and evolve the current visual assets (ATK) and digital brand guidelines into the desired Three digital experience of the future.

The Solution

A Flag in the Sand or an Experience Vision:

• An inspirational idealised experience that imagines the service 5 years in the future
• Research and UCD focused, exposing latent needs
• Referred to frequently to inform our design choices
• Shared and understood by all

Brand immersion and digital asset evolution